01
2024–2026
JBT Marel / John Bean Technologies
Vice President, Sales & Marketing — Diversified Food & Health
North America · Capital equipment and industrial technology
- Led Sales, Marketing, and Customer Innovation Centers across a diversified equipment and technology portfolio.
- Delivered 14% sales growth in 2024 and 21% in 2025 while shifting the organization toward a segmented, customer-centered go-to-market model.
- Built the marketing function and strengthened pipeline, forecasting, compensation, customer acquisition, and cross-selling disciplines.
02
2020–2024
SalesGlobe / WIN Business Solutions
Director, Sales Effectiveness & Marketing Consulting
United States and international clients · Advisory
- Advised leaders on sales strategy, marketing effectiveness, go-to-market design, segmentation, and sales compensation.
- Connected commercial strategy with CRM, Salesforce, operating processes, and field execution across multiple industries.
03
2018–2020
ANSCO & Associates — AT&T Mobility Partner
Marketing Director
Southeastern United States · Telecommunications infrastructure
- Developed a market-expansion engine negotiating 297 master agreements and thousands of infrastructure deployments.
- Improved opportunity conversion from the low single digits to 46% through stronger targeting, process discipline, and execution.
04
2015–2017
The Coca-Cola Company
Global Sales & Marketing Senior Director
Global markets · Commercial platforms and capability
- Helped develop and scale Sales Force Automation, Sales Execution Excellence, and Revenue Growth Management platforms.
- Supported capabilities used by 20,000+ salespeople, contributing to $20M in OPEX savings and double-digit productivity improvement.
05
2011–2015
Coca-Cola North America
VP Sales Execution & Strategy / Senior Director, North America Go-to-Market
North America · Enterprise commercial transformation
- Led a 36-person organization through 6 direct reports, supporting 7,000 sales employees and a $5.8B revenue scope during post-acquisition integration.
- Delivered $12M in savings and removed 2M labor hours through simplified work, stronger tools, and redesigned execution.
- Generated 10% operating-income improvement in Jacksonville and helped make it the system’s top-performing U.S. market.
06
2007–2011
Coca-Cola Bottlers Philippines
National Commercial Managing Director / Sales & Marketing Director
Philippines · Country commercial leadership and P&L
- Led a 1,700-person organization with approximately $350M in revenue, delivering 25% volume growth, 19% revenue growth, and a 770-basis-point operating-income improvement.
- Established the mechanics, curriculum, and governance for a nationwide capability program delivered by the team to 2,200 salespeople.
- Helped create a 49% valuation premium versus acquisition cost over four years, measured in 2011.
07
2006
Coca-Cola — Southeast Asia
Southeast Asia Commercial Director
Singapore and China · Market turnaround
- Restored growth after eight years of decline by aligning portfolio, pricing, execution, and commercial capability.
- Delivered 13% revenue growth and 8% volume growth.
08
Until 2005
Coca-Cola System — Brazil
Progressive Sales, Marketing & Planning Leadership Roles
Brazil · Frontline execution through market leadership
- Built broad commercial foundations across frontline sales, key accounts, trade marketing, portfolio, pricing, promotions, and customer execution.
- Led product launches, including Kuat, and supported turnarounds and refranchising that created value 68%–127% above acquisition cost.
