Core expertise · 02
Commercial transformation
Build a durable commercial system that converts strategy into consistent frontline execution.
The business challenge
Fragmented processes, unclear ownership, and legacy ways of working can prevent strong strategies from reaching customers.
Leadership approach
- 01
Define the future-state commercial operating model
- 02
Simplify roles, processes, decision rights, and measures
- 03
Lead adoption through governance, capability building, and visible sponsorship
Representative case
Transforming Coca-Cola Refreshments
Led national sales capability and go-to-market redesign during the post-acquisition transformation of a $12B+ bottler. The work affected more than 7,000 salespeople and $5.8B in revenue, removed two million labor hours, and redeployed capacity toward higher-value customer activity.
$5.8BRevenue scope transformed
7,000+Salespeople impacted
16Executive steering committees served