Core expertise · 10
Post-merger commercial alignment
Protect customer momentum while aligning organizations, accountabilities, and commercial systems after structural change.
The business challenge
Integrations can create internal complexity precisely when customers and teams need the greatest clarity and continuity.
Leadership approach
- 01
Clarify customer ownership and decision rights early
- 02
Align commercial language, processes, incentives, and governance
- 03
Sequence integration around customer value and business continuity
Representative case
Aligning through integration
During the transformation of Coca-Cola Refreshments, helped redesign national go-to-market capability in a complex post-acquisition environment. More recently, led commercial alignment across a multi-business-unit industrial organization during significant organizational change.
$12B+Post-acquisition bottler context
$5.8BRevenue scope affected
2MLabor hours removed