Core expertise · 03
Sales & marketing leadership
Unify Sales and Marketing around the customer, the growth agenda, and a shared standard of execution.
The business challenge
Sales and Marketing frequently operate through separate priorities, measures, and planning cycles, weakening commercial impact.
Leadership approach
- 01
Establish one commercial strategy and market vocabulary
- 02
Connect demand creation, portfolio messaging, and field execution.
- 03
Build and Sell the Vision to the Sales Organization through change management
- 04
Select the right people, build leaders, expectations, and accountability across functions
Representative case
Creating one commercial growth engine
At JBT Marel, integrated Sales, Marketing, Product Management, market intelligence, and Customer Innovation around market-led growth plans. Built a demand-focused Marketing function while reshaping Sales toward customer and market ownership.
+21%Sales growth in 2025
GlobalMulti-region experience
BuiltMarketing capability from the ground up